Website redesign
Redesign or start again? How to scope a small business website
Lucas Brasso de Morais · · 3 min read
Start with an audit of the existing website. Keep useful content and working URLs when possible. A rebuild makes sense when the structure, mobile usability or editing constraints prevent the site from doing its job. A design refresh alone will not fix an unclear offer or broken contact route.
Find the actual problem before choosing a new design
Look at the customer journey: can a visitor understand the service, assess whether it fits and contact you? If the contact link is hidden or the offer is vague, those problems can sometimes be fixed without replacing the whole site.
Ask which pages already receive useful visits and which questions customers still ask before buying. Preserve content that helps those decisions. A website can look dated and still contain valuable service information that a redesign should not discard.
Check access and ownership first
Confirm that you control the domain, hosting account and any content system. List the booking, payment or email services the current site depends on. A redesign should not accidentally break a working integration or leave your business locked out of its own domain.
If another provider manages the site, understand how exports, handover and cancellations work before planning a switch. Account access and renewal responsibilities should be settled as part of the project, not discovered on launch day.
Keep useful URLs and plan redirects
List the existing pages and identify which ones will remain, change or disappear. When an equivalent page moves, plan a permanent redirect to the most relevant replacement. Sending every old URL to the homepage can lose useful context for both people and search engines.
Check links, titles, canonical URLs and the sitemap after deployment. A rebuild is a migration as well as a design exercise. Search visibility can change, so record the baseline and monitor the important pages rather than assuming a new design automatically increases traffic.
Separate the essential first release from later work
A service business may be able to launch a stronger first version with five focused pages. Keep the primary offer, evidence and contact route. Add a blog, additional languages or custom software when there is a clear need and a maintenance plan.
The €599 Lucas Brasso development offer covers a defined website of up to five pages in one language. Complex migration work, additional content, integrations and ongoing maintenance may require a separate quote. Send the current URL before assuming the standard scope covers every part of the rebuild.
Use a manual review to make the decision
A useful review identifies the main obstacles and recommends what to keep, improve or replace. It should distinguish findings visible on the site from information that requires analytics or account access. It should not promise a revenue increase based on appearance alone.
Send your website and the action you want visitors to take. Lucas can discuss whether a focused improvement or a new five-page site is the more practical next step. The review request opens a message for you to send; it is not an automated scan or a claim that your site has already been analysed.
Sources and further reading
Prices describe Lucas Brasso’s own offer, not a market-wide benchmark. These primary sources provide supporting technical guidance.