An English business website in the Netherlands: what to plan

Check whether English matches your buyers

The language should reflect how customers search, compare services and contact you. An international consultancy or expat-facing service may be able to sell clearly in English. A business serving Dutch-speaking households should consider Dutch content from the beginning.

Do not choose English simply because the site template is already in English. Write down the audience and the service area. If two languages are necessary, plan two complete content versions rather than translating only the navigation.

A five-page structure for an independent professional

A zzp professional can often start with Home, Services, Approach, About and Contact. Home states the offer. Services explains what is included. Approach shows how an engagement works. About gives verifiable background. Contact tells a prospect what to send.

Use the actual business location or clearly say that meetings are remote. If you work across Amsterdam, Rotterdam, Utrecht or elsewhere, explain what that means for a customer. A list of city names alone does not establish useful local relevance.

Keep booking and payment decisions explicit

Linking to a calendar you already use is different from building an appointment platform. Adding a webshop or iDEAL payment flow is different from publishing a service description. Both can be useful, but they require a more detailed quote and provider choices.

For a first brochure website, avoid tools that do not support a real customer task. A direct enquiry route may be simpler to maintain than an embedded chat service. If you need self-service editing, include that requirement before the site is built.

Understand the €599 development offer

The package covers up to five agreed pages in one language, responsive design, titles and descriptions, crawlable content, a sitemap, contact links and launch support. Domain registration, hosting, paid tools and maintenance are separate unless included in the written proposal.

A bilingual website, extra pages, ecommerce and custom integrations are quoted before work starts. You supply or approve the content and images. The proposal confirms timing, review stages, any applicable taxes and payment terms.

Send a short brief with the service, audience, preferred language, page ideas and existing domain. Lucas develops remotely from Brazil and works directly with you. The goal is a useful site your prospects understand, with a clear path to the next conversation.