A useful five-page business website often includes Home, Services, About, Work or FAQ, and Contact. The right structure depends on the buying decision: a restaurant may need Menu and Visit, while a consultant may need Approach and two detailed service pages.
Home: make the offer clear
Explain what you do, who it helps and what the visitor should do next. A headline about being innovative is less useful than a direct service statement. Give enough context to help a customer choose between reading a service page and contacting you.
The homepage does not need to repeat every paragraph on the site. It should provide a short route to the important decisions. Link to services, real evidence of work and your contact route with labels that describe the destination.
Services: answer the scope questions
Describe the service in terms a buyer understands. Explain what is included, what you need from the customer and when the service is a good fit. If a service has important exclusions, put them where the visitor can see them before enquiring.
When two services involve different audiences or decisions, dedicate one page to each. You can combine About and Approach, or answer FAQs within the relevant service page, to keep the total within five pages. The sitemap should follow customer needs, not a generic template.
About and evidence: show what can be checked
Introduce the real person or business behind the website. Use genuine qualifications and work examples. Where a project is confidential, explain your method instead of inventing names, quotes or statistics.
A portfolio should explain the brief and the work you actually delivered. A restaurant may replace the portfolio with a menu. A trades business may use recent work and real photographs. A consultant may explain the working process. Each choice helps a different buyer assess fit.
Contact: make the next step small
Ask only for the information you need to respond usefully. For a service enquiry, that may be the service, location, timing and a short description. A long form can add friction before the visitor knows whether you can help.
A phone link, email link, WhatsApp conversation or existing booking service can be a practical contact route. A custom form requires delivery, spam prevention and privacy decisions. Choose deliberately instead of assuming a form is always necessary.
Agree what counts as a page
Discuss legal information, language versions, extra services and future updates before development. A second language is more content and more review, even when the layout is shared. A content editor or online shop also changes the scope.
The Lucas Brasso offer is €599 for up to five agreed pages in one language, with responsive design, SEO foundations and launch support. Recurring services are separate. Send your proposed page list and the action visitors should take so the scope can be confirmed in writing.
Sources and further reading
Prices describe Lucas Brasso’s own offer, not a market-wide benchmark. These primary sources provide supporting technical guidance.