Website planning · Offers
Landing page or business website? Choose the right scope
Lucas Brasso de Morais · · 3 min read
A landing page is a focused destination for one audience, one offer and one main action. A business website gives several topics their own pages. Lucas Brasso offers one landing page for €399 or a website of up to five pages for €599, in one agreed language.
Use a landing page when the decision is narrow
A campaign for one consultation service, a launch or an event enquiry can benefit from one clear destination. The visitor should be able to understand the offer, assess whether it fits and take one next step without navigating through unrelated services.
The page can still contain meaningful detail: the problem the offer addresses, the deliverables, genuine proof, practical questions and contact. “One page” does not mean one screen or a short slogan. It means the content is arranged around a single buying decision.
Use a website when customers need to explore
A company with several services may need separate pages for different customer questions. Visitors may want to compare services, understand the people, inspect work and then decide how to make contact. A multipage structure can organise those tasks more clearly.
A useful five-page starting point is Home, Services, About, Work or Approach, and Contact. You can replace the portfolio page with a second service page when that better supports the customer journey. Agree the actual sitemap before development.
Compare the €399 and €599 development scopes
The €399 offer covers one responsive landing page in one language, offer structure, metadata, crawlable content, contact links and launch support. The €599 website package covers up to five agreed pages in one language with the corresponding business-site foundations.
Both prices are development fees in EUR. Domain, hosting, paid tools and ongoing maintenance are separate unless included in the written proposal. Extra languages, a custom form backend, CRM integration, ecommerce and other custom functionality need a separate scope. Any applicable taxes and payment terms are confirmed before work starts.
Do not choose a page type only for a search promise
A longer website does not automatically rank better, and a landing page does not automatically convert better. The content must match a real customer need. Public text, descriptive titles, internal links and useful service information are a stronger starting point than adding pages for their own sake.
If several city pages all make the same statement, creating them does not answer more questions. If a service has a distinct audience or process, it may deserve its own page. The decision should follow the information customers need, rather than a target page count.
Write a brief that makes the choice easier
Send the audience, the offer, the action visitors should take and the information they need before acting. Include any current website and existing booking tools. If the action is a quote request, describe the details you need in that enquiry.
Lucas can then discuss whether one landing page or a five-page website fits the first release. Work is remote from Brazil, with scope, content responsibilities, review and launch timing agreed in writing. Neither package guarantees rankings, traffic or received leads.
Sources and further reading
Prices describe Lucas Brasso’s own offer, not a market-wide benchmark. These primary sources provide supporting technical guidance.