Cleaning business website guide
Website vs Facebook page for a cleaning business
Lucas Brasso de Morais · · 2 min read
A Facebook page can support updates, community discovery and conversations. A website gives your cleaning business its own service pages, coverage details and quote route under a domain you control. They can work together: social posts introduce the business; the website answers buying questions before an enquiry.
Illustrative planning example
One service, two useful destinations
For an end-of-tenancy cleaning offer, use each channel for a specific job.
- Facebook post
- An approved work photo, a short service update and a link to the checklist.
- Website service page
- Inclusions, exclusions, actual coverage, quote process and contact.
- Measure
- Record suitable enquiries received through each route, not just followers or clicks.
Cleaning layouts and sample enquiries are illustrative planning examples, not completed cleaning-client projects or measured results. The linked Lucas Brasso website is real work and has a larger scope than the five-page package.
When can a Facebook page be enough to start?
If your early work comes through an existing network, a maintained page with accurate contact details may be a practical starting point. It still needs someone to respond, keep service details current and distinguish enquiries from confirmed jobs.
Check the experience of someone who is not signed in. Important information should be easy to find without scrolling through months of posts. Do not assume every prospective customer uses the platform.
What does a website add?
A website can give domestic cleaning, office work and quote requests stable URLs. You decide their hierarchy and can connect your own domain to a different host later, subject to the provider agreement.
Search engines can discover crawlable service pages, but publication alone does not create rankings. Real service information, evidence and useful links support discovery over time. A website also has domain, hosting and upkeep responsibilities.
- Facebook: convenient updates and conversations; the platform controls features and access.
- Website: organised evergreen details and a domain-based presence; you arrange hosting and maintenance.
- Together: social updates link to service pages; the website links to the authentic social profile.
Which should I invest in next?
If customers repeatedly ask about coverage, inclusions or how to request a quote, organise those answers on a focused website. If your website already answers them but nobody sees it, improve distribution and local business information rather than commissioning more duplicate pages.
A one-page introduction may fit the €399 landing page offer. Several service explanations may justify the €599 five-page website. Both are development prices; recurring services are separate.
Sources and further reading
Prices describe Lucas Brasso’s own offer, not a market-wide benchmark. These primary sources provide supporting technical guidance.